Changing requirements to customer journey in online business – are you ready?
Consistent customer experience
Customers like it simple: They prefer their social media identity to log in, the app is easy to use – and they certainly don’t want multi-level authorization just to buy a pair of shoes. Of course, this should all happen very securely, and they frown on disclosing too much personal details.
Be it in e-banking, e-insurance or IoT, today’s customers demand a standardized, secure and consistent customer experience in online business – regardless of the chosen end device.
Simple is good!
Customers expect a simple, user-friendly application providing a nice customer experience. – How easy is it to conclude a contract with you online?
One level more secure?
Customers expect comprehensive protection of their personal and sensitive data so that it cannot be used fraudulently. – Is your customer data safe?
Customers expect to be able to use the application from different devices in a secure, simple and consistent way. – Does your e-services offering live up to this expectation?
CIAM use cases